The Entrepreneur’s Solution Videocast Mel Abraham from The Entrepreneur’s Solution reveals all of his business and entrepreneur building strategies.

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can be more productive with the help of successful rituals or habits in your life. If we don't get such rituals right, we find ourselves in a confused state, we are totally unfocused and we ultimately end up with no results. When we get it right, we have clarity, everything we do is intentional and we start to complete tasks.

So here are the 3 principles that you need to know:

  1. Focus precedes action
  2. Actions don’t equate to completion
  3. Fulfillment is your true currency

The Productivity Sphere

This framework will allow you to divide your time in the morning and later in the day. Each activity gets a maximum of 90 minutes. The activity doesn’t have to be the same for everyone. You can use this as a reference to create your own sphere of productivity.

In the AM

  • Creativity: This is the time to be creative. You can spend the time generating ideas and writing them down. It is not necessary that you do it as the first thing in the morning.
  • Exercise: The time for exercise is largely important. It energizes you and brings vibrancy back in your life.
  • Team: This is the time that you separate for your team. Do they need something from you so that they can carry on with their work?
  • Strategy: Sit back and look at your strategies. What are the plans that are and aren’t working, the things that you need to tweak?
  • MIF: Most Important First. When you have a lot of things to do or are procrastinating, list them out and do the ones that are most important.

In the PM

  • Review: Look back and review the day. Think about how you did your daily tasks and carried on with your strategy.
  • Wins: What are your wins for the day? Did you accomplish what you set out to? It’s a way to compliment ourselves.
  • Gratitude: Realize the things that you are truly, truly grateful for so that you create a chance to expand and grow from there.
  • Plan: What are the wins for tomorrow? What needs to take place for them? Who do I need help from?
  • Unplug: Shut the doors to your office and unplug. Be with your loved ones and rejuvenate yourselves so that you are ready to take on your morning rituals tomorrow.

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about your value because if you don't get value right no one sees you, people don't have interest in you and there is no sale. However, if you get it right, you're seen by your marketplace and the potential folks trying to hire you, people are curious and want to know more, and ultimately they buy.

Here are the 3 things that you need to know:

  1. Transformation drives value
  2. Process gives confidence
  3. Results create certainty

The Value Articulator

This framework allows you to articulate your value so that you are able to speak to your audience in a succinct way.

  1. Who: Who do you help? This is our market.
  2. What: What results do you help people get?
  3. How: How do you help? This is the process.

 

  • Problems: When you talk about who and what together, it’s really about the problems you solve.
  • Transformation: It’s between what and who. We get transformation by matching the people we work with, with the process that works.
  • Distinction: It is what the results are that we get and how we get them.

The Value Articulator Template

This is a template that you can use to answer who, what, how along with the distinction that you have when compared to others.

Here is how it works:

I help [X] do [Y] so that [Z], unlike [A] because of [B].

X – Who do you help
Y – What do you help with
Z – What results you help get
A – Customer alternatives
B – Your Distinction

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about negotiation, helps you understand the concept of conflict and shows you how you can go from contention to solution. In any type of negotiation, if you don't get it right, it's going to be an energy drain, the conversation will stall and you find yourself in a constant battle. If you get it right, you start to make progress, get some understanding and finally, produce some sort of resolution.

The 3 principles that you need to understand are:

  1. The details bogs you down
  2. The meaning that people give to situations is highly emotional
  3. We need to find our solutions above the meaning and details

The Solution Pathway

To go from contention to solution, there are a couple of things to understand:

  • Observations: What happened? This is the detail, the stuff that we get caught into and we can’t get away from it because we’re stuck in the specifics.
  • Emotions: What made it happen? What are the meanings placed in it? We need to understand the meaning that comes from it.
  • Realizations: What is it about? This is where your solutions can be found.

What they are doing

  • Excavation: At an observation level, they dig into the problem and create a hole of emotions.
  • Personalization: Once they dig in, they make it personal.
  • Escalation: This is when we start to really have problems. People are worried about the details and escalating it.

What they should be doing

  • Information: At the observation level, we actually should be getting the facts and not placing blame on anyone.
  • Appreciation: Acknowledge and realize what they are feeling. Identify the difficulties and emotions without discounting it. Have empathy.
  • Resolution: At the highest level, we finally get to the resolution.

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, reflects on being grateful and the concept of gratitude in life.

If you don’t get gratitude right, you are going to be limited with energy because it sucks us dry, you will find yourselves full of angst and if you are not gracious, you will find yourself alone. But if you get it right, you will have unlimited energy, you are going to be happier and ultimately it makes you magnetic. So, here are the 3 things you need to know:

  1. All gratitude is generated from within
  2. The actions you take will give it life
  3. The habit of appreciation comes from practice

The Gratitude Grid

We are going to look at elements that are internal to you, activities you need to undertake and we finally look at the practices that need to come to life.

Internal

  • Notice: We have the ability to notice things—negative and positive. Look around and appreciate the things that are good and what can be improved.
  • Humility: Do not allow your ego to get in the way. People do not want to be around egotistical folks. You have to come from a place of service and humility.
  • Commit: Being committed to raise awareness, notice things, reduce ego, live with humility and looking for things that you can be grateful for.

Activity

  • Journal: Journal daily if you can or else do it at least weekly. Write about what happened, what you learned, what you are grateful for and what you can do better with.
  • Compliment: Compliment people for who they are and what they do even if you don’t know them. It will shift their behavior.
  • Cause: Elevate yourself beyond the tactical missions to something greater. Get over that task zone and approach it with a higher cause.

Practice

  • Transform: Transform yourself and look at your life differently to focus on the good and grateful things. Also, transform the people around you and how they feel.
  • Learn: Be open to making mistakes and learning. Focus on the growth as you become more open.
  • Sincerity: Go through emotions and be sincere with them. Don’t say things just because they sound right but because you mean them.

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create valuable content. We discuss on what it takes to create content that is perceived as valuable so that you are much more in demand as an influencer.

If we don’t get it right, people are going to perceive your content as trivial, it will feel complex and what happens is that your content gets forgotten. But if you get it right, people will realize that it is useful, simple and ultimately it becomes unforgettable.

The three principles that you need to consider when doing this:

  1. Distinction comes at the end
  2. It comes from their world
  3. Actionable leads to impact

The Thinking Hierarchy

  • Essential: At the base level, it has to be essential in their lives. It needs to hit home. Otherwise they are going to perceive your content as junk. So, at the base level, you need to make it informational to make it atleast 1X important.
  • Expansive: The next stage where your content should deepen the thinking on your topic and area of expertise. If that’s not the case, it becomes trivial. We are trying to extend the body of knowledge so that it becomes useful and 2X important.
  • Actionable: Your content should be able to get results. People should be able to use it in their lives. Otherwise, it is not valuable and what we want is to create something that is invaluable so that it is 3X important.
  • Refined: Is the content easily effective? We are trying to move from something that is perceived as complex to something that is simple enough for people to do it. In this way we can move it from 3X to 6X.
  • Distinct: The final stage which is about making your information distinct. We shouldn’t start with it but finally, we want it to stand out. The result that we are looking for is to make it unforgettable instead of being forgotten. The results move to 10X.

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can brand yourself and create a personal brand so that you become that premium provider who is sought after because what you know makes a big difference in people’s lives.

If you don’t get this right, there is going to be tons of friction, you will start to feel isolated and ultimately you will be invisible. If you get it right, you will be in this natural state of flow, you will create a community and you find yourself in demand. So what you need to realize is that deeper thinking leads to valuable impact, your positioning is intentional and you need to have platform obsession.

The Influencer’s Evolution

There are 6 stages to it:

  1. Purpose: What is your purpose? You are it. This is really about you. If you don’t get it right, you will find friction in life and if you get it right, you end up with flow.
  2. Perspective: This is about what you know. You know it. It will be a drain if you don’t have a process to it and if you do, then it gives you distinction.
  3. Positioning: Positioning is about them. They see it. If you don’t do it properly, you are invisible but you will be in demand if you do it in a proper fashion.
  4. Platform: They get it, your stuffs and solutions. If it’s not properly done, you will be isolated but if when it’s done right, you’re building a community who will champion you forward.
  5. Prosperity: This is about the rewards. We value it. If we don’t know what is going on, then you will be unfulfilled versus being fulfilled when you get it right.
  6. Plan: We see it and we need to plan after we get the five mentioned above right. If you don’t plan properly, we get random results. But if we keep the five in mind and make the right plans, we end up with predictable and deliberate results.

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks with John Lee Dumas, the founder and host of one of the best podcast in the entrepreneur space, EOFire about three simple keys to his success.

About John Lee Dumas

John Lee Dumas is the founder and host of EOFire, a top ranked business podcast where he interviews inspiring entrepreneurs daily. Before getting into the podcast space, he served eight years in the army. After he came back, he went through a six year struggle in his search for meaning and making an impact. His journey took him through a law school to corporate finance to real estate. With some wins and some failures, he just wasn’t happy.

So, in his search for content he discovered some incredible podcasts which were free, valuable and constant. But he found out that the frequency in which they were published wasn’t enough for him so he started his own podcast Entrepreneur on Fire which is published 7 days a week. As of now, there are almost 1400 episodes published with over a million monthly listeners and 30 million downloads to date.

Key Takeaways

  • It really is important to distinguish yourself to make better stuff and be better at what you do.
  • You are not going to be awesome from day one. Keep working hard every single day to get a little bit better.
  • It is not about the hack or the technology. We have to run the miles.
  • Create the solution for your avatar.
  • Don’t force out more than you can really get out there in a quality way. People want the quality so work on it.

Three Habits for Success

Creating (1) free, (2) valuable and (3) consistent content.

Biggest Hurdle

The Imposter Syndrome due to which high-achieving individuals are terrified and are unable to internalize their accomplishments.

Looking Into the Future

We need to focus our energy and our greatest impact on specific avatars that we want to serve. If you try to resonate with everybody, you resonate with no one. Just know who you are at your core, know exactly who you want to serve and then just serve that person or those few. Those few people even that one person will grow into a much bigger tribe.

Interview Links

The Resource

Profit First, Michael Michalowicz

The Doozy

Stop taking life so seriously. You have a long road ahead of you. There’s going to be ups, there’s going to be downs. Enjoy the moment. Work hard and chill out.

__________________________

ABOUT MEL ABRAHAM

Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses.

Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms.

Meet Mel at http://melabraham.com/

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about how you can create a compelling customer promise so that you not only end up with customers for life but with evangelists who are ready to do anything for your business.

If you don’t get this right, you will have no distinction in the marketplace, the perception of your value is low and you end up with customers who are runaways. They will buy from you but there is no loyalty and connection. But if you get it right, competition will fade away, your price will not matter and you will build an army of evangelists.

To make it happen, here are the principles that you need to know:

  • Expectations are transactional,
  • Be focused on their identity, and
  • Create a buzz from the delivery.

The Customer Promise Amplifier

This tool allows you to figure out how you deliver your promise to customers in terms of execution, perception, buy criteria, type and impact. There are 3 levels to this:

Expectation level

At the bare minimum, your execution is based on their expectation and you meet it. The perception in the marketplace is that you’ve got a commodity that you are offering and it’s without any distinction. The buying criterion is the cost and you have satisfied customers who end up being leavers or runaways.

Desire Level

This is the minimum level that you want to serve. Serve their desires and you have elevated above their expectations. They will look at you and your offer as a premium and the buying criteria is not much the cost but the utility or the impact that it’s going to have in their life. You will have happy customers and they will become repeaters who keep coming back.

Unexpected Needs Level

You do completely unexpected things so that your customers will look at it and perceive it as extraordinary. Their buying criteria will be based on their identity and you will have customers who are your fans. It will cost you money but in the long term it’s going to pay back as the impact you have will create evangelists who are willing to vocalize for you and are out there talking you up.

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about defining your business persona and creating a business identity. It is how your customers, employees, team and the people around you identify with your company and brand. We need to be really particular about creating an identity for our business.

If we do not get it right, we have no direction as an organization which leads to hiring people that don’t fit our identity needs. Ultimately you are not going to be able to build loyalty in your business. But if you do it right, you are going to create a group of people that are on a mission, they are going to be totally dedicated for your cause and outcome. All these result in the creation of a valued brand. So, what you need to know is that your culture is your aquarium and you need to keep it cleansed. Your tactics are driven by values that you set in the organization and the results are the byproduct of the identity that you create.

Business Personal Cycle

  • Values: The very first things that you want to define are the values of your organization. It is how you make decisions. If you are consistent with the values, it will lead to a specific culture.
  • Culture: When culture is done right, your team and employees will be there to follow your cause and not just to get their pay checks. You need to have a culture that serves something far greater.
  • Dialogue: This is the talk and it could be conversations about anything. Interactions between employees, team members, management and the team are all dialogues which build what we call a movement.
  • Tactics: The dialogue and movement determine the tactics that we are going to take. They are the specific actions that you put in place so that they result in certain desirable outcomes.
  • Systems/Processes: When we systematize the thinking, culture, dialogue and tactics, we have something known as a process. These systems or processes drive the results of your organization or business.
  • Results: They are what we want; our ultimate goal. When you get the results that you desire, don’t stop there as the cycle continues and you have to go back to your values. These are the keys to building your business persona.

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, talks about defining yourself to create your identity because it is one of the most important choices you can make as a person. If you get it wrong, you are lost because you don’t really know who you are and what you stand for, you get inconsistent results and others lose trust in you because they can’t trust the response. If we get it right we get clarity, become directed in a particular direction and ultimately we become highly trusted. So, what you need to know is that your identity starts with your thoughts, actions will bring them into being and the results will drive it deeper.

The Personal Identity Cycle

  • Values: To figure out your identity, the first thing you need to consider is what your values are. It drives everything and can be internally or externally sourced.
  • Thoughts: Ultimately values lead to our thoughts. They are the start of everything. All the things around you lived in the thoughts of someone before they were invented. In order to get behavior change, we have to go through our thoughts first.
  • Words: Thoughts lead to words. The words you use to communicate or tell yourselves something is the manifestation of your internal thinking. So carefully consider the words you use when you communicate before actually doing it.
  • Actions: Actions are driven by words. The actions we take are an important part of our identity. Be positive with words and follow them up with considerate actions.
  • Habits: Our repetitive actions are what we call habits. We are so much ingrained in these that we do them without thinking. You don’t need to give careful thoughts to such habits as they are deep in our psyche.
  • Results: Finally, everything leads to the results that you generate. This is the final point in the cycle which will go around continuously. The sum total of this cycle is our identity.

____________________

THE ENTREPRENEUR'S SOLUTION

The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want.

Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast

The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog

____________________

SUBSCRIBE AND FOLLOW

Join Mel's FB Fans: https://www.facebook.com/melhabraham
Tweet Mel: http://twitter.com/MelHAb
Instagram: http://instagram.com/legacyentrepreneur
LinkedIn: http://www.linkedin.com/in/melhabraham
Website: http://MelAbraham.com

Watch Now:

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